TravelMaster Turns Retro to Launch New 18-21 Discount


The 1st September is fast approaching and we’re super excited about what we have planned for the launch of our brand new 18-21 Discount Card.

You might have already seen some of our retro themed adverts out and about on your travels and we’re gearing the message up as we go into September to make sure as many young people as possible sign-up to ‘Insert Less Coins’ when buying our great range of products with the new TravelMaster 18-21 Discount Card.

Runner manThis will see our website and social media platforms subject to an 8-bit takeover from the 27th August and the launch of our very own retro game on the 29th August; where the player controls the ‘Travel Master’ to collect Discount Cards and catch any bus (other modes are available!) to get the highest score at the lowest price.

Then on the 1st September we’ve joined with the Heart Yorkshire Angels (a team of brilliant on-street promoters from Heart FM) for what should be a fun-filled launch event at the Winter Gardens in Sheffield. We’ll have a table top 8-bit game set up to play, which we’re set to giveaway to the top scorer too, a retro backdrop to put people right into a classic 8-bit game for some great sharable photos and…of course…an inflatable couch!

It gets better too as we’re taking the event on tour throughout the region; with it popping up at Frenchgate in Doncaster on the 15th September, at Rotherham Parkgate on the 16th September, and the University of Sheffield Freshers Fair on the 26th September – so pop on by find out more about the card and be in with a chance to win a genuine retro arcade game.

There are many young people aged 18-21 currently paying full price when they buy our great range of flexible products (Such as the CityWide or RConnect) and this campaign is going to be a fun-filled way to for us to engage with as many of them as possible and get as many as we can to sign up for the new card.

The ’18-21 Discount Card’ can be applied for online through the Travel South Yorkshire Website where customers will need a valid proof of age (Passport, Driving License or Birth Certificate) and a passport sized photo. With the discount card customers can buy 7 & 28 Day versions of all TravelMaster’s standard products (CityBus, CityWide, BConnect, DonConnect, RConnect, SYConnect & SYConnect+) from Ticket Vending Machines at interchanges located around the county.

For updates info about the new 18-21 Card Click Here