TRAVELMASTER SELECTS RAMBUS TO DELIVER INNOVATIVE eCOMMERCE TICKETING SYSTEM
GLASGOW, Scotland & SHEFFIELD, England – December 20th, 2018 – Rambus Inc. (NASDAQ: RMBS) today announced its appointment by TravelMaster, the commercial organisation responsible for delivering and managing multi-operator and integrated ticketing in South Yorkshire, to deliver a multi-operator smart ticketing solution. The new, innovative smart ticketing system will allow TravelMaster customers to purchase ticketing products online and reap the benefits of smart ticketing whilst travelling across buses, trams and trains in South Yorkshire.
Rambus has extensive experience in delivering robust and scalable smart ticketing solutions which act as the backbone for deployments across the UK for bus, rail, subway and metro. Under this five-year agreement Rambus will provide a HOPS back office with web retail and smart ticket collector app, to enable the secure delivery of digital smart tickets directly to tablets and mobile devices.
The solution will allow customers to purchase a range of flexible multi-operator tickets, valid on any bus, tram or train throughout South Yorkshire, online and in-advance through a retail portal on the TravelMaster website. These tickets can then be loaded onto a smart card via on-vehicle ticketing machines or through NFC enabled and compatible smart phones.
“Our customers rightly expect to be able to purchase our great range of value for money products at their own convenience and this appointment is a major step towards TravelMaster meeting those expectations,” said Matt Smallwood, General Manager of TravelMaster. “We’re one of the leading smart ticketing schemes in the UK and with the pedigree Rambus have in this field we will be able to deliver an innovative, accessible and enhanced way for our customers to purchase their products.”
TravelMaster’s eCommerce system is a key part of the company’s retail strategy, which intends to support patronage growth, enhanced access to opportunities and economic development within the Sheffield City Region. By implementing commercially sustainable, customer oriented, technologically innovative and integrated ways of selling and fulfilling products, TravelMaster and Rambus will together support a brighter future for South Yorkshire.
Russell McCullagh, Vice President and General Manager of Rambus Ticketing, commented: “For operators looking to deliver a modern, frictionless transport experience that customers can rely on, smart mobile ticketing is the answer. We’re delighted to be working with TravelMaster and look forward to delivering a truly reliable ticketing experience for passengers which will provide improved services and ticket access.”
TravelMaster intends to deploy the new eCommerce system in the first half of 2019.
For more information on the TravelMaster system visit https://sytravelmaster.com/
For more information on the Rambus Smart Ticketing solutions, visit rambus.com/smart-ticketing.